What I learned from reading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard.
I had always avoided thinking of myself as a businessman. I was a climber, a surfer, a kayaker, a skier, and a blacksmith. We simply enjoyed making good tools and functional clothes. [0:01]
One day it dawned on me that I was a businessman and…
