What I learned from reading Leading By Design: The Ikea Story by Bertil Torekull.
He aims to give his company eternal life [0:01]
Early life and entrepreneurship [3:45]
The beginning of IKEA [8:00]
Learning entrepreneurship by imitating [11:40]
IKEA almost dies in infancy / how Ingvar worked his way through it [16:30]
Ingvar’s greatest regret in life: Neg…
